The Studio: In the field

Campaigns need to
create behaviour change.
Not just awareness.

We are a strategy and campaign studio working to engineer more impact in this world…through creative communication, human psychology and clever cultural relevance.

CLIENTS:

UNDP

NATIONAL LOTTERY

MIKA

GREENPACE UK

What We OffeR

We offer a range of services to meet the needs of every client. If you have something else in mind, we'd be happy to work with you to create a custom quote.

Multi-phase campaigns built from psychological insight, designed to move specific audiences through recognition, permission and action… not just awareness. We start with research into the genuine barriers preventing behaviour change, then build creative work that meets people where they are.
- Audience research & behavioural barrier mapping
- Campaign architecture & messaging framework
- Creative development across social, paid and earned
- Phase-by-phase launch & amplification support
For organisations at an inflection point, expanding, rebranding, entering a new audience, or simply tired of communicating in a way that no longer fits who they are. We find the true story and build the language around it. Honest, confident and free of greenwash.
- Brand positioning & messaging fundamentals
- Tone of voice & brand narrative development
- Website copy & channel-specific messaging
- Internal alignment & team workshops
  
  Check out our work with MIKA and UNDP here
A cinematic short film capturing the real human story behind your year… the decisions, tensions and breakthroughs that shaped your work.
- Pre-interview call before filming begins
- One filming day at your location
- Cinematic short film
- Common Field Standard mark (if criteria met)
Working out loud is going to be the new normal soon so we will capture honest, unpolished reflections from your team as the year unfolds…building trust through transparency in real time.
The kind of content that makes people feel like genuine insiders in what you're building.
- Monthly story mining sessions
- Narrative support
- Video diaries
- Team lead reflections
  Outputs
- Monthly content
- Quarterly films (approximately 3–4 minutes each) designed for social, email and community channels
- Case Studies for your website.
  
  Personal cutdowns for team LinkedIn available
Standalone research and stakeholder insight work for organisations who need to understand their audiences before they communicate with them. We conduct qualitative interviews, analyse barriers, design theories of change, and present findings in a way that actually shapes what happens next…not in a report that sits in a folder.
- Stakeholder & audience interviews
- Behavioural barrier mapping
- Theory of change development
- Insight synthesis & strategic recommendations
- Decision-maker research & audience segmentation
- Post-campaign evaluation
  
  (See the Riverscapes Research Case Study in our Portfollio)
Coming soon.
including:

- Pull (or audit) your current risk and contingency capabilities into risk roadmap

- Understand and train individuals in teams to respond in the event of internal crumbles

- On call support for major issues so you know exactly how to handle incident that could end up in a PR palaver

(adhoc + retainer basis)

Who we’ve worked with

Awareness is easy.
Action is what we're after.

Every campaign we build moves through three stages. We never use shameful narratives because it doesn’t shifts behaviour. It only entrenches it.

We use creativity in more strategic ways.

Our portfolio

"I know first-hand how challenging it can be to convert ideas into intelligent, impactful and powerful communications, storytelling and design, but this is exactly what Sophie and Max were able to pull off—with incredible speed and intuitive momentum."

Courtney Savie Lawrence
Global Senior Advisor at United Nations
"If you're looking for people who can turn a vision into a strong, clear identity, I can't recommend Max and Sophie enough. They helped us at Mika with something fundamental: refocusing our message, shaping our narrative for each of our target audiences, and translating all of that into a cohesive and impactful visual and brand identity. This work has been pivotal to our deployment and growth. It's not just branding — it's the backbone of our communication, the thing that allows us today to speak with clarity to our partners, clients, and broader ecosystem. Thank you both for your listening, your rigor, and your creativity. The results speak for themselves."

Saïd Benhamida
CEO & Co-Founder at Mika
"Sophie analysed existing campaigns, undertook stakeholder interviews and made recommendations on communications including framing and language. Sophie presented insights in a clear and easy to understand way that helped our team to develop our thinking on what type of campaign would be best suit our requirements and what our options were for presenting our cause to a wider audience including the public and stakeholders."

Adam Cormack
Director of Supporter Mobilisation at The Woodland Trust

THE CORE Team

Emma Jenkinns

Brand Writer + Creative Strategist

A strategic messaging expert and brand writer who specialises in taking complicated social and environmental messages, and communicating them in a way thats clear, concise and free of greenwash. From ideating national campaigns and creating brand tone of voice to leading company repositioning, Emma has led on messaging projects for some of the world’s most recognised environmental organisations.
Max Lilley

Creative Director
Max is an independent designer and creative director with a focus on dynamic brand systems, creative strategy and campaigns that influence. Regardless of scale or category, his approach balances a thoughtful blend of strategic market insight, bold creative that engages audiences with expressive deliverables that have impact.
Sophie Rucker

Campaign + Communications Strategist
Sophie is a communications strategist and campaign architect who brings clarity and impact to complex ideas. With experience leading national campaigns and shaping international initiatives, she specialises in building strategies that connect systemic change with compelling storytelling. Her approach combines big-picture thinking with practical delivery… ensuring that every message not only resonates with audiences but also drives real-world action.