The Studio: In the field

Campaigns need to
create behaviour change.
Not just awareness.

We are a strategy and campaign studio working to engineer more impact in this world…through creative communication, human psychology and clever cultural relevance. 

CLIENTS:

UNDP

NATIONAL LOTTERY

MIKA

GREENPACE UK

What We OffeR

We offer a range of services to meet the needs of every client. If you have something else in mind, we'd be happy to work with you to create a custom quote.

  • Multi-phase campaigns built from psychological insight, designed to move specific audiences through recognition, permission and action… not just awareness. We start with research into the genuine barriers preventing behaviour change, then build creative work that meets people where they are.

    • Audience research & behavioural barrier mapping

    • Campaign architecture & messaging framework

    • Creative development across social, paid and earned

    • Phase-by-phase launch & amplification support

  • For organisations at an inflection point, expanding, rebranding, entering a new audience, or simply tired of communicating in a way that no longer fits who they are. We find the true story and build the language around it. Honest, confident and free of greenwash.

  • A cinematic short film capturing the real human story behind your year… the decisions, tensions and breakthroughs that shaped your work.

    • Pre-interview call before filming begins

    • One filming day at your location

    • Cinematic short film

    • Common Field Standard mark (if criteria met)

  • Working out loud is going to be the new normal soon so we will capture honest, unpolished reflections from your team as the year unfolds…building trust through transparency in real time.

    The kind of content that makes people feel like genuine insiders in what you're building.

    • Monthly story mining sessions

    • Narrative support

    • Video diaries

    • Team lead reflections

      Outputs

    • Monthly content

    • Quarterly films (approximately 3–4 minutes each) designed for social, email and community channels

    • Case Studies for your website.

      Personal cutdowns for team LinkedIn available

  • Standalone research and stakeholder insight work for organisations who need to understand their audiences before they communicate with them. We conduct qualitative interviews, analyse barriers, design theories of change, and present findings in a way that actually shapes what happens next…not in a report that sits in a folder.

    • Stakeholder & audience interviews

    • Behavioural barrier mapping

    • Theory of change development

    • Insight synthesis & strategic recommendations

    • Decision-maker research & audience segmentation

    • Post-campaign evaluation

      (See the Riverscapes Research Case Study in our Portfollio)

  • Coming soon.

  • including:

    - Pull (or audit) your current risk and contingency capabilities into risk roadmap

    - Understand and train individuals in teams to respond in the event of internal crumbles

    - On call support for major issues so you know exactly how to handle incident that could end up in a PR palaver

    (adhoc + retainer basis)

Who we’ve worked with

Awareness is easy.
Action is what we're after.

Every campaign we build moves through three stages. We never use shameful narratives because it doesn’t shifts behaviour. It only entrenches it.

We use creativity in more strategic ways.

Our portfolio

  • "I know first-hand how challenging it can be to convert ideas into intelligent, impactful and powerful communications, storytelling and design, but this is exactly what Sophie and Max were able to pull off—with incredible speed and intuitive momentum."

    Courtney Savie Lawrence
    Global Senior Advisor at United Nations

  • "If you're looking for people who can turn a vision into a strong, clear identity, I can't recommend Max and Sophie enough. They helped us at Mika with something fundamental: refocusing our message, shaping our narrative for each of our target audiences, and translating all of that into a cohesive and impactful visual and brand identity. This work has been pivotal to our deployment and growth. It's not just branding — it's the backbone of our communication, the thing that allows us today to speak with clarity to our partners, clients, and broader ecosystem. Thank you both for your listening, your rigor, and your creativity. The results speak for themselves."

    Saïd Benhamida
    CEO & Co-Founder at Mika

  • "Sophie analysed existing campaigns, undertook stakeholder interviews and made recommendations on communications including framing and language. Sophie presented insights in a clear and easy to understand way that helped our team to develop our thinking on what type of campaign would be best suit our requirements and what our options were for presenting our cause to a wider audience including the public and stakeholders."

    Adam Cormack 
    Director of Supporter Mobilisation at The Woodland Trust

THE CORE Team

  • Emma Jenkinns

    Brand Writer + Creative Strategist

    A strategic messaging expert and brand writer who specialises in taking complicated social and environmental messages, and communicating them in a way thats clear, concise and free of greenwash. From ideating national campaigns and creating brand tone of voice to leading company repositioning, Emma has led on messaging projects for some of the world’s most recognised environmental organisations.

  • Max Lilley

    Creative Director

    Max is an independent designer and creative director with a focus on dynamic brand systems, creative strategy and campaigns that influence. Regardless of scale or category, his approach balances a thoughtful blend of strategic market insight, bold creative that engages audiences with expressive deliverables that have impact.

  • Sophie Rucker

    Campaign + Communications Strategist

    Sophie is a communications strategist and campaign architect who brings clarity and impact to complex ideas. With experience leading national campaigns and shaping international initiatives, she specialises in building strategies that connect systemic change with compelling storytelling. Her approach combines big-picture thinking with practical delivery… ensuring that every message not only resonates with audiences but also drives real-world action.

Things people usually ask:

  • Two things, under one roof. We are a strategy and behaviour change studio — building campaigns, messaging frameworks, and brand narratives for purpose-led organisations who need their communications to create action, not just awareness. And we are an impact storytelling practice — making cinematic short films for organisations whose story deserves to be witnessed, not just read. Most clients come to us for one and end up needing both.

  • Think of it the way you think about B Corp — but for storytelling. When an organisation works with us and meets our standards for honest, human communication, they earn the right to carry our mark. Not as a badge of completion. As a signal: this story was told with integrity — the doubt is in here, the people are visible, the ending is open. In an age of AI-generated content that sounds authoritative and means nothing, the Common Field mark is how people know you chose a different path.

  • We start from behaviour change, not awareness. Most campaigns are designed to inform…we design to move. That means we spend more time before the creative work understanding the genuine barriers preventing people from acting, and less time assuming we already know what the message should be. We also believe shame never shifts behaviour - it only entrenches it. So everything we build is grounded in psychology, not outrage. And on the storytelling side: we put doubt before triumph, keep endings open, and ask the questions most communications teams would edit out.

  • Send us a message at hello@common-field.com— or use the form on our Let's Talk page. You do not need to have a fully formed brief. A feeling that something is not working is enough to start. We will have a conversation, understand what you are trying to do, and be honest with you about whether and how we can help. No obligation, no pitch theatre.

  • Yes. We have worked on campaigns and initiatives across the UK, Europe, and through UN-led programmes with global reach. We have experience managing trans-creation into multiple languages and navigating the cultural nuance that international campaigns require. The belief that we are all in common fields does not stop at a border.

  • We work on project and retainer bases depending on the scope.

    Strategy and campaign work is typically scoped per project (research, architecture, creative, and launch support) with budget split clearly across those phases. We do not have fixed price list for this because the work that matters never fits a template.

    We do however have fixed prices for annual video impact stories.

    Set up a call to us and we will give you an honest picture of what the right scope looks like and what it costs.

  • Fun and collaborative we hope!

    We do not believe in hierarchy and we do not pretend to know more about your organisation than you do. What we bring is a different lens, a set of skills you need, and the patience to get it right.

    Most of our clients describe the process as feeling less like commissioning an agency and more like thinking with someone who genuinely gives a damn. Read more about our values here.

  • You can reach us anytime via our contact page or hello@common-field.com

Start a conversation

We work with organisations tired of awareness campaigns that go nowhere. If you are ready to think differently about how you communicate. We’d love to hear from you.

Ready to build something that actually shifts behaviour?

hello@common-field.com

Or book a call at common-field.com/lets-talk

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